@font-face{font-family:'Inter';font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/inter-var-latin.woff2) format('woff2')}:root{--brand:#7A1F2B;--brand-2:#5E1520;--ink:#141618;--muted:#545A60;--line:#E3E1DF;--paper:#FCFCFB;--on-brand:#F1D7DB;--acc:#F2B8C2;--acc-ink:#7A1F2B;--tint:#FBF1F2;--flag:#E58A9B;--r:14px;--pill:999px;--wrap:1200px;--shadow:0 24px 50px -30px rgba(20,22,24,.3)}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 'Inter',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;font-feature-settings:"cv11","ss01";-webkit-font-smoothing:antialiased}img{max-width:100%;height:auto;display:block}a{color:var(--brand)}a:hover{text-decoration-thickness:2px}h1,h2,h3,h4{font-family:'Inter',sans-serif;font-weight:800;margin:0 0 .5em;color:var(--ink)}h1,h2{text-transform:uppercase;letter-spacing:-.055em;line-height:.94;text-wrap:balance}h1{font-size:clamp(2.5rem,6.2vw,5.2rem);letter-spacing:-.06em;line-height:.92}h1 em,h2 em{font-style:normal;color:var(--brand)}h2{font-size:clamp(2rem,4.2vw,3.3rem)}h3{font-size:1.2rem;font-weight:700;letter-spacing:-.02em;line-height:1.25}p{margin:0 0 1em}ul,ol{padding-left:1.2em}strong{font-weight:700}.container,.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}.narrow{max-width:820px;margin-left:auto;margin-right:auto}.skip{position:absolute;left:-999px;top:0;background:#fff;padding:8px 14px;z-index:999}.skip:focus{left:8px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}.lead{font-size:1.15rem;color:var(--muted);max-width:62ch}.meta{display:block;font-size:.85rem;font-weight:600;color:var(--muted);margin-bottom:10px}.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 26px;border-radius:var(--pill);border:0;cursor:pointer;font:inherit;font-weight:700;font-size:.9rem;text-transform:uppercase;letter-spacing:.02em;line-height:1.2;text-decoration:none;white-space:nowrap;transition:transform .15s ease,background-color .15s ease,box-shadow .15s ease,color .15s ease}.btn:active{transform:translateY(1px) scale(.99)}.btn-primary,.btn-cta{background:var(--brand);color:#fff}.btn-primary:hover,.btn-cta:hover{background:var(--brand-2);box-shadow:0 12px 26px -14px rgba(122,31,43,.9);color:#fff}.btn-outline,.btn-ghost{background:transparent;color:var(--brand);box-shadow:inset 0 0 0 2px var(--brand)}.btn-outline:hover,.btn-ghost:hover{background:var(--brand);color:#fff}.btn .arr{transition:transform .15s}.btn:hover .arr{transform:translateX(3px)}.link{display:inline-flex;align-items:center;gap:8px;font-weight:700;color:var(--brand);text-decoration:none;border-bottom:2px solid var(--acc-ink);padding-bottom:2px;transition:gap .15s}.link:hover{gap:12px}.site-header{position:sticky;top:0;z-index:50;background:rgba(252,252,251,.94);backdrop-filter:saturate(160%) blur(8px);-webkit-backdrop-filter:saturate(160%) blur(8px);border-bottom:1px solid var(--line)}.nav{display:flex;align-items:center;justify-content:space-between;height:72px;gap:24px}.logo{display:flex;align-items:center;text-decoration:none;flex:none}.logo-img{height:46px;width:auto;display:block}.menu{display:flex;align-items:center;gap:30px;list-style:none;margin:0;padding:0}.menu>li{position:relative}.menu a,.menu button{color:var(--ink);font:inherit;font-weight:600;font-size:.98rem;background:none;border:0;cursor:pointer;padding:8px 0;display:flex;align-items:center;gap:6px;text-decoration:none}.menu a:hover,.menu button:hover,.menu a[aria-current="page"]{color:var(--brand);text-decoration:underline;text-decoration-color:var(--acc-ink);text-decoration-thickness:2px;text-underline-offset:6px}.menu .caret{width:10px;height:10px;transition:transform .2s}.dropdown{position:absolute;top:calc(100% + 14px);left:-24px;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:12px;min-width:560px;display:grid;grid-template-columns:1fr 1fr;gap:2px;opacity:0;visibility:hidden;transform:translateY(6px);transition:.18s;box-shadow:0 30px 60px -28px rgba(20,22,24,.35)}.has-dd:hover .dropdown,.has-dd:focus-within .dropdown,.has-dd.open .dropdown{opacity:1;visibility:visible;transform:none}.has-dd:hover .caret{transform:rotate(180deg)}.dropdown a{display:block;padding:10px 12px;border-radius:10px;font-weight:700;color:var(--ink);text-decoration:none!important}.dropdown a span{display:block;font-weight:400;font-size:.84rem;color:var(--muted);margin-top:2px}.dropdown a:hover{background:var(--tint);color:var(--brand)}.dropdown .dd-all{grid-column:1/-1;border-top:1px solid var(--line);margin-top:6px;padding-top:12px;color:var(--brand)}.nav-cta{padding:11px 20px;font-size:.88rem}.m-cta{display:none}.mbtn{display:none;align-items:center;gap:8px;height:42px;padding:0 14px 0 18px;border:1.5px solid var(--brand);border-radius:var(--pill);background:transparent;color:var(--brand);font:inherit;font-weight:800;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;cursor:pointer;transition:background-color .2s,color .2s}.mbtn svg path{stroke:currentColor;stroke-width:2.4;stroke-linecap:round;fill:none;transition:d .25s ease}.mbtn[aria-expanded="true"]{background:var(--brand);color:#fff}.mbtn[aria-expanded="true"] .l1{d:path("M6 6 L18 18")}.mbtn[aria-expanded="true"] .l2{d:path("M6 18 L18 6")}body.menu-open{overflow:hidden}.section,.sec{padding:104px 0}.section-sm{padding:70px 0}.section.alt,.sec.tint{background:var(--tint)}.section.dark,.sec.brand{background:var(--brand);color:#fff}.section.dark h2,.section.dark h3,.sec.brand h2,.sec.brand h3{color:#fff}.section.dark p,.sec.brand 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ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:32px}.band-stats li{display:flex;flex-direction:column;gap:6px;padding-left:24px;border-left:2px solid rgba(255,255,255,.18)}.band-stats b{font-weight:800;font-size:clamp(2.6rem,4vw,3.4rem);line-height:1;letter-spacing:-.03em}.band-stats b i{font-style:normal;color:var(--acc)}.band-stats span{color:var(--on-brand);max-width:26ch}.hero.compact{padding:40px 0 80px;border-bottom:1px solid var(--line)}.hero.compact h1{font-size:clamp(2.2rem,4.6vw,3.7rem)}.hero.compact .hero-grid{grid-template-columns:1.25fr .75fr;align-items:end}.hero .sub{font-size:1.2rem;color:var(--muted);max-width:620px;margin:22px 0 0}.hero .sub strong{color:var(--ink)}.crumbs{font-size:.9rem;color:var(--muted);margin:0 0 44px;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:8px}.crumbs li+li::before{content:"/";margin-right:8px;color:#B5B0AC}.crumbs a{color:var(--muted);text-decoration:none}.crumbs a:hover{color:var(--brand);text-decoration:underline}.crumbs [aria-current]{color:var(--brand);font-weight:600}.hero-card{background:var(--tint);border-radius:var(--r);padding:28px}.hero-card .hc-title{font-weight:800;font-size:1.1rem;letter-spacing:-.02em;color:var(--brand);margin:0 0 10px}.hero-card ul{list-style:none;padding:0;margin:0}.hero-card li{padding:10px 0 10px 28px;position:relative;border-top:1px solid rgba(122,31,43,.12);font-size:.97rem}.hero-card li:first-child{border-top:0}.hero-card li::before{content:"";position:absolute;left:2px;top:16px;width:13px;height:7px;border-left:2px solid var(--brand);border-bottom:2px solid var(--brand);transform:rotate(-45deg)}.post-meta{color:var(--muted);font-size:.95rem;display:flex;gap:16px;flex-wrap:wrap;margin-top:18px}.post-meta a{color:var(--ink)}.stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);margin-top:40px;padding-top:26px}.stat{padding:0 20px;border-left:1px solid var(--line)}.stat:first-child{padding-left:0;border-left:0}.stat b{display:block;font-size:clamp(2rem,3.4vw,2.8rem);font-weight:800;letter-spacing:-.04em;line-height:1;color:var(--ink)}.stat b i{font-style:normal;color:var(--brand)}.stat span{display:block;color:var(--muted);font-size:.9rem;margin-top:8px;line-height:1.35}.about-split .container{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.08fr);gap:80px;align-items:center}.about-txt h2{font-size:clamp(2rem,3.3vw,3rem)}.about-txt p+p{margin-top:16px}.about-txt .link{margin-top:28px}.proofs{display:grid;gap:22px}.pcard{margin:0;background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px 22px 14px;box-shadow:var(--shadow)}.pcard.p2{margin-left:56px}.pc-top{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;margin-bottom:12px}.pc-src{font-size:.8rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}.pc-num{font-weight:800;font-size:2rem;letter-spacing:-.04em;line-height:1;color:var(--ink)}.pc-num small{font-size:.95rem;font-weight:600;letter-spacing:0;color:var(--muted);margin-left:6px}.pc-note{margin:0 0 10px;font-size:.92rem;color:var(--muted)}.pcard img{width:100%;height:auto}.funnel{margin-top:48px;display:grid;gap:12px}.frow{display:grid;grid-template-columns:150px 1fr 170px;gap:24px;align-items:center;padding:24px 28px;border-radius:var(--r);background:#fff;border:1px solid var(--line)}.frow p{margin:0}.frow b{font-weight:800;font-size:1.05rem;color:var(--brand)}.frow em{font-style:normal;font-weight:700;font-size:.92rem;text-align:right;color:var(--muted)}.frow:nth-child(1){margin-right:22%}.frow:nth-child(2){margin-right:11%}.frow:nth-child(2) em{color:var(--brand)}.frow.hot{background:var(--brand);border-color:var(--brand);color:#fff}.frow.hot b{color:#fff}.frow.hot em{color:var(--acc)}.two-col .funnel{margin-top:0}.two-col .frow{grid-template-columns:1fr;gap:6px;margin-right:0}.two-col .frow em{text-align:left}.svc-grid{margin-top:48px;display:grid;grid-template-columns:1fr 1fr;column-gap:56px;border-top:2px solid var(--brand)}.svc{position:relative;display:block;padding:28px 56px 28px 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--ink)}.svc h3{margin:0}.svc p{color:var(--muted);margin:8px 0 0;max-width:46ch}.svc-go{position:absolute;right:4px;top:30px;width:36px;height:36px;border-radius:var(--pill);display:grid;place-items:center;background:var(--tint);color:var(--brand);transition:background-color .15s,transform .15s}.svc:hover .svc-go{background:var(--brand);color:#fff;transform:translateX(3px)}.svc:hover h3{text-decoration:underline;text-decoration-color:var(--acc-ink);text-decoration-thickness:2px;text-underline-offset:5px}.after{margin-top:36px}.vs{margin-top:52px;display:grid;grid-template-columns:1fr 1fr;gap:24px}.vs-col{border-radius:var(--r);padding:36px}.vs-col h3{font-size:1.35rem;margin-bottom:20px}.vs-col ul{list-style:none;margin:0;padding:0;display:grid;gap:14px}.vs-col li{display:grid;grid-template-columns:26px 1fr;gap:10px;align-items:start}.vs-col li svg{margin-top:4px}.vs-bad{border:1px solid rgba(255,255,255,.16);color:var(--on-brand)}.section.dark .vs-bad h3{color:var(--on-brand)}.vs-good{background:#fff;color:var(--ink)}.section.dark .vs-good h3{color:var(--brand)}.vs-good svg{color:var(--brand)}.method-lead{margin-top:18px;max-width:46ch}.method{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:64px;margin-top:52px;align-items:start}.msteps{list-style:none;margin:0;padding:0}.msteps li{display:grid;grid-template-columns:64px minmax(0,1fr);gap:18px;padding:26px 0;border-top:1px solid var(--line)}.msteps li:last-child{border-bottom:1px solid var(--line)}.mn{font-weight:800;font-size:1.6rem;letter-spacing:-.04em;color:var(--brand);line-height:1.1}.msteps h3{font-size:1.25rem;margin-bottom:8px}.msteps p{color:var(--muted);margin:0}.msteps strong{color:var(--ink)}.mside{position:sticky;top:110px;background:var(--brand);color:var(--on-brand);padding:36px 34px;border-radius:var(--r)}.mside p{margin:0}.mside p+p{margin-top:14px}.mside strong{color:#fff}.mside hr{border:0;border-top:1px solid rgba(255,255,255,.2);margin:28px 0}.ms-k{color:#fff;font-weight:800;font-size:1.2rem;letter-spacing:-.02em;line-height:1.2}.ms-k::before{content:"";display:block;width:28px;height:4px;background:var(--acc);margin-bottom:14px}.local{display:grid;grid-template-columns:1.1fr .9fr;gap:72px;align-items:center}.local p{color:var(--muted);margin-top:16px;max-width:58ch}.mlist{list-style:none;margin:20px 0 30px;padding:0;display:grid;gap:14px}.mlist li{padding-left:18px;border-left:3px solid var(--acc)}.mlist b{color:var(--brand)}.zones{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:12px}.zones li{display:inline-flex;align-items:center;gap:8px;padding:12px 18px;border-radius:var(--pill);background:#fff;border:1px solid var(--line);font-weight:600;color:var(--brand)}.sgrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));margin-top:48px;border-top:1px solid var(--line);border-left:1px solid var(--line)}.scell{padding:32px 32px 34px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.scell h3{font-size:1.35rem;margin:0}.scell .sk{color:var(--brand);font-weight:700;font-size:.95rem;margin:6px 0 12px}.scell p:last-child{color:var(--muted);margin:0}.bento{margin-top:48px;display:grid;grid-template-columns:repeat(3,1fr);grid-auto-rows:minmax(260px,auto);gap:20px}.cell{border-radius:var(--r);padding:30px;text-decoration:none;display:flex;flex-direction:column;border:1px solid var(--line);background:#fff;color:var(--ink);transition:transform .15s ease,box-shadow .15s ease}a.cell:hover{transform:translateY(-3px);box-shadow:0 18px 36px -24px rgba(20,22,24,.45)}.cell-proof{grid-column:span 2;background:var(--tint);border-color:var(--tint);display:grid;gap:22px}.cell-proof h3{font-size:1.5rem;max-width:26ch;margin:0}.cell-proof p{color:var(--muted);max-width:56ch;margin:0}.cell-proof img{border-radius:10px;border:1px solid var(--line);background:#fff}.cell-proof .link{justify-self:start}.hcase-sector{font-weight:600;font-size:.9rem;color:var(--muted)}.hcase h3{margin:10px 0 0}.hcase p{color:var(--muted);margin:10px 0 0;font-size:.98rem}.hcase-go{margin-top:auto;padding-top:20px;display:inline-flex;align-items:center;gap:8px;font-weight:700;color:var(--brand)}.hcase.brand{background:var(--brand);border-color:var(--brand)}.hcase.brand h3,.hcase.brand .hcase-go{color:#fff}.hcase.brand p,.hcase.brand .hcase-sector{color:var(--on-brand)}.hcase-wide{grid-column:1/-1;display:grid;grid-template-columns:1.3fr 1fr;gap:32px;align-items:center}.hcase-wide>div{display:flex;flex-direction:column}.hcase-kpis{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px}.hcase-kpis li{background:rgba(255,255,255,.08);border-radius:10px;padding:14px}.hcase-kpis b{display:block;color:#fff;font-size:1.35rem;letter-spacing:-.03em;line-height:1.15}.hcase-kpis span{display:block;font-size:.85rem;color:var(--on-brand);margin-top:4px}.hcase-wide.tint .hcase-kpis li{background:#fff}.hcase-wide.tint .hcase-kpis b{color:var(--brand)}.hcase-wide.tint .hcase-kpis span{color:var(--muted)}.hcase-did{list-style:none;margin:16px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:6px}.hcase-did li{font-size:.8rem;font-weight:600;padding:5px 10px;border-radius:var(--pill);border:1px solid var(--line);color:var(--ink);background:#fff}.hcase.brand .hcase-did li{background:rgba(255,255,255,.1);border-color:rgba(255,255,255,.2);color:#fff}.hcase-wide a.hcase-go{text-decoration:none}.own-kpis ul{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:16px;flex:1;align-content:space-evenly}.own-kpis b{display:block;font-size:2.1rem;font-weight:800;letter-spacing:-.04em;line-height:1;color:var(--brand)}.own-kpis span{display:block;font-size:.9rem;color:var(--muted);margin-top:4px}.hcase.tint{background:var(--tint);border-color:var(--tint)}.prices{display:grid;grid-template-columns:.9fr 1.1fr;gap:72px;align-items:start}.prices .note{color:var(--muted);margin-top:18px;max-width:46ch}.plist{display:grid;gap:14px}.prow{display:grid;grid-template-columns:1fr auto;gap:6px 24px;padding:26px 28px;border-radius:var(--r);background:#fff;border:1px solid var(--line);text-decoration:none;color:var(--ink);transition:transform .15s,box-shadow .15s}.prow:hover{transform:translateY(-2px);box-shadow:var(--shadow)}.prow h3{margin:0}.prow b{font-weight:800;font-size:1.45rem;color:var(--brand);white-space:nowrap;align-self:center;grid-row:span 2}.prow p{color:var(--muted);font-size:.98rem;margin:0}.prow.main{background:var(--brand);border-color:var(--brand)}.prow.main h3,.prow.main b{color:#fff}.prow.main p{color:var(--on-brand)}.prices h2,.faq2 h2,.local h2,.cta h2{font-size:clamp(2rem,3.3vw,2.9rem)}.faq2{display:grid;grid-template-columns:.8fr 1.2fr;gap:72px;align-items:start}.faq-head{position:sticky;top:110px}.faq-head p{color:var(--muted);margin-top:18px}.faq-head .link{margin-top:24px}.faq details{border-bottom:1px solid var(--line)}.faq details:first-child{border-top:2px solid var(--brand)}.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-weight:700;font-size:1.08rem;color:var(--brand)}.faq summary::-webkit-details-marker{display:none}.pm{flex:none;width:32px;height:32px;border-radius:var(--pill);display:grid;place-items:center;background:var(--tint);color:var(--brand);transition:transform .2s ease,background-color .2s}.faq details[open] .pm{transform:rotate(45deg);background:var(--brand);color:#fff}.faq .ans{padding:0 48px 24px 0;color:var(--muted)}.faq .ans p:last-child{margin:0}.cta{background:var(--brand);color:#fff}.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}.cta h2{color:#fff}.cta p,.cta .lead{color:var(--on-brand)}.cta a:not(.btn){color:#fff}.cta-list{list-style:none;padding:0;margin:26px 0;display:grid;gap:12px}.cta-list li{padding-left:32px;position:relative;color:var(--on-brand)}.cta-list 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